M/s Murari Agrotech is being setup as a 100% EOU for primary production, procurement, processing, and marketing of gherkins and other allied fruits and vegetables from Karnataka. This export product category has grown dramatically in South India in the last decade. Besides generating significant export turnover and profitable agro export earnings, the company has a comparatively low level of investment and high employment potential.
The Promoters of the company had pioneered the preserved vegetable export industry in the established vegetable growing areas in TamilNadu and Karnataka. Based on this successful experience they now wish to establish a thriving agro industry in Tamilnadu areas like Hosur, Krishnagiri, Palcode, Thiruvanamalai and Karanataka areas like Tumkur, Chitradurga; where there is huge potential for Agriculture and where there are not many market opportunities for horticulture products. Company would follow the Quality approach of being customer focused, continuous improvements, speed, knowledge and people oriented thinking.
Company strongly believed in International Quality Management Systems and Food Safety Systems to enhance the customer satisfaction. It would emphasis more on total Quality Management System and Total Cost Management to build the internal efficiency in the business process. Besides creating shareholder value, making a significant contribution to improving the output and productivity of high value, agriculture is an integral part of Murari Agro. Creating and strengthening backward linkage is key driver of Process food and Agri business in a McKinley study. Company has recognized this and has made significant headway in this direction as detailed in subsequent sections.
The long term vision of Murari Agrotech is to be a major player in the product category of vegetables and allied
products. Company aims to have 5-6% of the market share of preserved vegetables products. Company aims to grab 10% market share of
imports in major target markets. The business should return at least 25% on Equity.
Murari Agrotech’s mission would be geared to creating Shareholder value, by making our farmers and customers succeed while being
environmentally responsive. Company strongly believed in International Quality Management Systems and Food Safety Systems to
enhance the customer satisfaction.
Mr. Munegowda DCE., Managing Director
Over 25 years experience in Gherkins industry (1990-94 Production Supervisor,
1994-97 Production Officer, 1997-01 AGM Operation, 2001-03 Gherkin Importer, Since 2003 – Managing Director)
Mr. Balamurali DME.,
Over 20 years experience in Gherkins industry (1995-97 – Supervisior, 1997-1999 Production Supervisor,
1999-2003 Agri Manager, Since 2003 Public Relationship Manager)